Every time you choose a nonprofit, your choice is recorded in our backend, and the progress bar tracking collective progress towards the nonprofit’s goal gets closer to 100%.
Donations are then made in aggregate to our nonprofit partners on a quarterly basis. This is easier for nonprofits to manage than getting a tonne of smaller donations, and the entire 1% donation goes directly to the nonprofit (we never take a cut).
These goals are supplied by our nonprofit partners as representations of what they could fund with donations of various sizes. When a goal is hit, the progress bar resets and we can work to that goal again!
We only work with brands that are consistent with our values (see below), and we make sure Beam brands are walking-the-walk beyond just how they donate. Today, we have hundreds of partners across Apparel, Beauty, Home, Health and Wellness, Food and Beverage, Petcare and more.
We work with two types of brands: the first is brands that are already leaders in impact, using trusted certifications like B-Corp, 1% for the Planet, Climate Neutral, Plastic Neutral, and Leaping Bunny, and more to identify brands walking-the-walk. We also love to help brands start on their impact journey that are just starting out, and we conduct an extensive media audit and speak directly with brands about their business practices, values, and commitment to impact within and outside of their company if they’re at the beginning of their impact journey.
The brands we partner with believe in these causes and think that giving back to things their customers care about, too, is the best way to build long-term relationships.
We’ve seen that Beamers shift more of their dollars to brands in our network, buying more of what they need with brands on Beam over less socially responsible options when they see how their dollars are funding meaningful outcomes. This proves that all brands should give back–not only because it’s the right thing to do, but also because it helps brands grow in a sustainable way.
Our founders made Beam because they realize a lot of us want to make a difference every day, and we have to buy stuff all the time.
With that, most of us (91%!) would prefer to spend our money with brands that are *actually* mission-driven (directly donate to nonprofits, consistent business practices with the values they show on social media, etc.) but it’s tough when you’re not really sure which brands are walking-the-walk, rather than just talking-the-social-impact-talk. And for the brands actually donating to causes, they’re having a hard time reaching people who care about those same causes. That’s where Beam comes in.
Brands pay to partner with Beam, using our technology to let their customers (you!) choose nonprofits and track the impact of their donations. Beam doesn’t take a cut of the donation and is solely committed to driving our mission of $10B to high-impact nonprofits.
No, we’re a mission-driven company and never take any part of the donation. Our partner brands pay us for the volume of new customers we drive to visit for the first time, and the increases in loyalty they see from existing customers.
No, your personal information and data is never shared with anyone and not even visible to people within our company, since it's anonymized.
The only data we do share is at an aggregated level, like “X% of Dos Toros customers support women’s empowerment.”